General Michael Jeffery - Revision history

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Malaya

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	== Malaya ==		== Malaya ==

	Michael Jeffery graduated from the Australian Royal Military College in 1958. After four years in a variety of junior positions, he fought briefly in 1962 at the end of the Australian-British counterinsurgency campaign against the decolonization and liberation of Malaya from English colonial rule.<ref>https://anzacday.org.au/malayan-emergency</ref>		Michael Jeffery graduated from the Australian Royal Military College in 1958. After four years in a variety of junior positions, he fought briefly in 1962 at the end of the Australian-British counterinsurgency campaign against the [[decolonization]] and liberation of Malaya from English colonial rule.<ref>https://anzacday.org.au/malayan-emergency</ref>

	== Papua New Guinea ==		== Papua New Guinea ==

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Savory Method

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	The vast majority of case studies promoted via this military-communications strategy are cattle ranches applying elements of [[The Savory Method]].<ref>https://soilsforlife.org.au/case-studies</ref>		The vast majority of case studies promoted via this military-communications strategy are cattle ranches applying elements of [[The Savory Method]].<ref>https://soilsforlife.org.au/case-studies</ref>

	Michael Jeffery gave dozens of presentations on [[regenerative agriculture]] as various conferences as the Chairman of Soils for Life. Many of these from 2018 and 2019 are preserved on Soils for Life's website.<ref>https://soilsforlife.org.au/about-soils-for-life/our-founder/michael-jefferys-speeches/</ref> In 2019 and 2020, Michael Jeffery and Allan Savory gave the back-to-back inaugural Tony Coote lectures for the [[Mulloon Institute]].<ref>https://savory.global/tony-coote-memorial-lecture/</ref>		Michael Jeffery gave dozens of presentations on [[regenerative agriculture]] at various conferences as the Chairman of Soils for Life. Many of these from 2018 and 2019 are preserved on Soils for Life's website.<ref>https://soilsforlife.org.au/about-soils-for-life/our-founder/michael-jefferys-speeches/</ref> In 2019 and 2020, Michael Jeffery and Allan Savory gave the back-to-back inaugural Tony Coote lectures for the [[Mulloon Institute]].<ref>https://savory.global/tony-coote-memorial-lecture/</ref>

	=== Daily Telegraph Promotion ===		=== Daily Telegraph Promotion ===

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Savory Method

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	<blockquote>“There’s an old military adage that you always reinforce success, never failure,” he says. “That’s what we want to do; we want to find those people who’ve been successful, who’ve managed to realise a triple bottom-line result, and get their messages out loud and clear.”<ref>https://janenecarey.files.wordpress.com/2013/10/full-story-grassroots-change.pdf</ref></blockquote>		<blockquote>“There’s an old military adage that you always reinforce success, never failure,” he says. “That’s what we want to do; we want to find those people who’ve been successful, who’ve managed to realise a triple bottom-line result, and get their messages out loud and clear.”<ref>https://janenecarey.files.wordpress.com/2013/10/full-story-grassroots-change.pdf</ref></blockquote>

	The vast majority of case studies promoted via this military-communications strategy are cattle ranches applying elements of [[The Savory Method]].<ref>https://soilsforlife.org.au/case-studies</ref> Michael Jeffery gave dozens of presentations on [[regenerative agriculture]] as various conferences as the Chairman of Soils for Life. Many of these from 2018 and 2019 are preserved on Soils for Life's website.<ref>https://soilsforlife.org.au/about-soils-for-life/our-founder/michael-jefferys-speeches/</ref>		The vast majority of case studies promoted via this military-communications strategy are cattle ranches applying elements of [[The Savory Method]].<ref>https://soilsforlife.org.au/case-studies</ref>

			Michael Jeffery gave dozens of presentations on [[regenerative agriculture]] as various conferences as the Chairman of Soils for Life. Many of these from 2018 and 2019 are preserved on Soils for Life's website.<ref>https://soilsforlife.org.au/about-soils-for-life/our-founder/michael-jefferys-speeches/</ref> In 2019 and 2020, Michael Jeffery and Allan Savory gave the back-to-back inaugural Tony Coote lectures for the [[Mulloon Institute]].<ref>https://savory.global/tony-coote-memorial-lecture/</ref>

	=== Daily Telegraph Promotion ===		=== Daily Telegraph Promotion ===
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	In December 2019, General Jeffery stepped down as Chairman of Soils for Life to focus full-time on being Australia's National Soil Advocate.<ref>https://soilsforlife.org.au/farewell-from-the-outgoing-chair-major-general-michael-jeffery/</ref> [[Alasdair MacLeod]], the son-in-law of [[Rupert Murdoch]], took his place and is currently the Chairman of Soils for Life.		In December 2019, General Jeffery stepped down as Chairman of Soils for Life to focus full-time on being Australia's National Soil Advocate.<ref>https://soilsforlife.org.au/farewell-from-the-outgoing-chair-major-general-michael-jeffery/</ref> [[Alasdair MacLeod]], the son-in-law of [[Rupert Murdoch]], took his place and is currently the Chairman of Soils for Life.

	~~== Mulloon Institute ==~~

	~~General Michael Jeffery and Captain Allan Savory gave back-to-back speeches for the [[Mulloon Institute]] in 2019 and 2020.<ref>https://savory.global/tony-coote-memorial-lecture/</ref>~~

	= Sources =		= Sources =

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Savory Method

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	=== Savory Method ===		=== Savory Method ===

	In August 2013, ~~General Michael Jeffery met with Captain~~ [[Allan Savory]] and ~~acknowledged to~~ the ~~press~~ the ~~influence of Savory's "holistic management philosophy" upon what his organization promotes~~.		In August 2013, [[Allan Savory]] delivered a series of high-profile lectures in Australia, coordinated with [[Soils for Life]] and the former Commander in Chief of the Australian Military, [[General Michael Jeffery]].<ref>https://www.theaustralian.com.au/nation/nation/-using-livestock-to-restore-vegetation-to-arid-land-/news-story/462fe26dffaea97e654b4691e0aa5524</ref>
	<ref>https://www.theaustralian.com.au/nation/nation/-using-livestock-to-restore-vegetation-to-arid-land-/news-story/462fe26dffaea97e654b4691e0aa5524</ref>
			Together, they delivered the inaugural Bruce Ward and George Gundry Legacy Lecture(s) on August 6th.<ref>http://mfn.org.au/files/HM%20Conference%20Flyer%20and%20order%20form.pdf</ref> Bruce Ward had been instrumental in disseminating Allan Savory’s ideas to thousands of people in Australia since the 1990s, and George Gundry was a student of his and an influential holistic management practitioner and educator in his own right.<ref>https://newmerino.com.au/alan-savory-goes-mainstream/</ref><ref>https://web.archive.org/web/20200113094015/https://www.theland.com.au/story/3591935/a-man-who-loved-the-land/</ref>

	At a woolshed in New South Wales in 2013, General Jeffery's shared with a crowd how his military background informed his approach:		At a woolshed in New South Wales in 2013, General Jeffery's shared with a crowd how his military background informed his approach:

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Soils for Life

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	== Soils for Life ==		== Soils for Life ==

			=== Founding ===

	Michael Jeffery founded the [[Soils for Life]] non-profit in 2011<ref>https://cpd.org.au/wp-content/uploads/2012/10/Ex-G-G-is-the-first-Advocate-for-Soils-_-The-Australian.pdf</ref> His fellow board members (since at least 2012) included [[Alasdair MacLeod]], the son-in-law of [[Rupert Murdoch]] - both of whom own ranches managed via [[The Savory Method]].		Michael Jeffery founded the [[Soils for Life]] non-profit in 2011<ref>https://cpd.org.au/wp-content/uploads/2012/10/Ex-G-G-is-the-first-Advocate-for-Soils-_-The-Australian.pdf</ref> His fellow board members (since at least 2012) included [[Alasdair MacLeod]], the son-in-law of [[Rupert Murdoch]] - both of whom own ranches managed via [[The Savory Method]].

	In October 2012, former Australian Prime Minister [[Julia Gillard]] declared that developing a national soil health strategy was a top priority for the government. Bypassing the country's soil scientists, she appointed General Michael Jeffery as Australia’s first "Advocate for Soils."<ref>https://cpd.org.au/wp-content/uploads/2012/10/Ex-G-G-is-the-first-Advocate-for-Soils-_-The-Australian.pdf</ref><ref>https://www.abc.net.au/radionational/archived/bushtelegraph/scientists-divided-on-soil-advocate-appointment/4363270</ref>		In October 2012, former Australian Prime Minister [[Julia Gillard]] declared that developing a national soil health strategy was a top priority for the government. Bypassing the country's soil scientists, she appointed General Michael Jeffery as Australia’s first "Advocate for Soils."<ref>https://cpd.org.au/wp-content/uploads/2012/10/Ex-G-G-is-the-first-Advocate-for-Soils-_-The-Australian.pdf</ref><ref>https://www.abc.net.au/radionational/archived/bushtelegraph/scientists-divided-on-soil-advocate-appointment/4363270</ref>

			=== Savory Method ===

	In August 2013, General Michael Jeffery met with Captain [[Allan Savory]] and acknowledged to the press the influence of Savory's "holistic management philosophy" upon what his organization promotes.		In August 2013, General Michael Jeffery met with Captain [[Allan Savory]] and acknowledged to the press the influence of Savory's "holistic management philosophy" upon what his organization promotes.
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	<blockquote>“There’s an old military adage that you always reinforce success, never failure,” he says. “That’s what we want to do; we want to find those people who’ve been successful, who’ve managed to realise a triple bottom-line result, and get their messages out loud and clear.”<ref>https://janenecarey.files.wordpress.com/2013/10/full-story-grassroots-change.pdf</ref></blockquote>		<blockquote>“There’s an old military adage that you always reinforce success, never failure,” he says. “That’s what we want to do; we want to find those people who’ve been successful, who’ve managed to realise a triple bottom-line result, and get their messages out loud and clear.”<ref>https://janenecarey.files.wordpress.com/2013/10/full-story-grassroots-change.pdf</ref></blockquote>

	The vast majority of case studies promoted via this military-communications strategy are cattle ranches applying elements of [[The Savory Method]].<ref>https://soilsforlife.org.au/case-studies</ref>		The vast majority of case studies promoted via this military-communications strategy are cattle ranches applying elements of [[The Savory Method]].<ref>https://soilsforlife.org.au/case-studies</ref> Michael Jeffery gave dozens of presentations on [[regenerative agriculture]] as various conferences as the Chairman of Soils for Life. Many of these from 2018 and 2019 are preserved on Soils for Life's website.<ref>https://soilsforlife.org.au/about-soils-for-life/our-founder/michael-jefferys-speeches/</ref>

			=== Daily Telegraph Promotion ===

	When climate denying<ref>https://www.gq.com.au/success/opinions/the-burning-shame-of-scott-morrisons-climate-denial/news-story/77055fb0aeea5d6c72c618019610aac5</ref> Scott Morrison became the new Prime Minister of Australia in 2018 following intervention from the coal lobby<ref>https://larutadelclima.org/english/meet-steve-morrison-australias-coal-loving-prime-minister/</ref> and Murdoch press<ref>https://truthout.org/articles/faced-with-climate-disaster-australian-prime-minister-plans-to-open-coal-mine/</ref>, Soils for Life and General Jeffery would soon receive unprecedented levels of federal support.		When climate denying<ref>https://www.gq.com.au/success/opinions/the-burning-shame-of-scott-morrisons-climate-denial/news-story/77055fb0aeea5d6c72c618019610aac5</ref> Scott Morrison became the new Prime Minister of Australia in 2018 following intervention from the coal lobby<ref>https://larutadelclima.org/english/meet-steve-morrison-australias-coal-loving-prime-minister/</ref> and Murdoch press<ref>https://truthout.org/articles/faced-with-climate-disaster-australian-prime-minister-plans-to-open-coal-mine/</ref>, Soils for Life and General Jeffery would soon receive unprecedented levels of federal support.

TH: /* Political Career */

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Political Career

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	== Governor of Western Australia ==		== Governor of Western Australia ==

	Appointed by [[Queen Elizabeth II]] in 1993, filled ~~the~~ position until 2000.<ref>https://www.gg.gov.au/extended-biography-major-general-jeffery</ref>		Appointed by [[Queen Elizabeth II]] in 1993, he filled this position until 2000.<ref>https://www.gg.gov.au/extended-biography-major-general-jeffery</ref>

			== Future Directions International ==

			In 2000, Michael Jeffery founded [[Future Directions International]] as a public policy [[think tank]].<ref>https://web.archive.org/web/20200314182223/http://www.futuredirections.org.au/</ref> He was the Chairman of the think tank from its founding until his death in 2020.<ref>https://web.archive.org/web/20200314181903/http://www.futuredirections.org.au/publication/major-general-the-honourable-michael-jeffery-ac-ao-mil-cvo-mc-retd-national-soils-advocate/</ref>

			=== Board of Directors ===

			* '''Major General John Hartley''': As a General Officer, he headed Army’s Training Command, was the Director of the Defence Intelligence Organisation, Deputy Chief of the Army and Head of Army’s Land Command. The US Military awarded him three medals for his senior advisory and combat role in the USA's War in Vietnam. Three decades later, he was the [[Special Broadcasting Service]] commentator for the 2003 USA invasion of Iraq, appearing on national TV for 20 consecutive nights. He was also the [[Australian Broadcasting Corporation]] FM spokesperson on the same topic.<ref>https://web.archive.org/web/20200317140656/http://www.futuredirections.org.au/people/major-general-john-hartley/</ref>.

			=== Senior Fellows ===

			* '''Dr Emile Nakhleh''': Dr Emile Nakhleh was a Senior Intelligence Service officer and Director of the Political Islam Strategic Analysis Programme at the [[Central Intelligence Agency]]. He is a member of the [[Council on Foreign Relations]].<ref>https://web.archive.org/web/20200316122210/http://www.futuredirections.org.au/people/dr-emile-nakhleh/</ref>

	== Governor-General of Australia ==		== Governor-General of Australia ==

	Appointed by [[Queen Elizabeth II]] in 2003. This made him "the representative of Queen Elizabeth II in all of the Commonwealth of Australia" as well as the Commander-in-Chief of the Australian Military. He was the first military general to hold this position.		Appointed by [[Queen Elizabeth II]] upon the recommendation of Prime Minister [[John Howard]] in August of 2003. This made him "the representative of Queen Elizabeth II in all of the Commonwealth of Australia" as well as the Commander-in-Chief of the Australian Military. He was the first military general to hold this position.

	=== Iraq ===		=== Iraq ===

TH: /* Soils for Life */

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Soils for Life

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	At General Jeffery's recommendation<ref>https://web.archive.org/web/20191101042840/http://www.agriculture.gov.au:80/SiteCollectionDocuments/ag-food/publications/restore-soil-prosper.pdf</ref>, PM Morrison made the National Soil Advocate a permanent, full-time, paid position with expanded federal influence, reappointing General Jeffery to the position.<ref>https://soilsforlife.org.au/prime-minister-announces-funding-for-soils-for-life/</ref><ref>		At General Jeffery's recommendation<ref>https://web.archive.org/web/20191101042840/http://www.agriculture.gov.au:80/SiteCollectionDocuments/ag-food/publications/restore-soil-prosper.pdf</ref>, PM Morrison made the National Soil Advocate a permanent, full-time, paid position with expanded federal influence, reappointing General Jeffery to the position.<ref>https://soilsforlife.org.au/prime-minister-announces-funding-for-soils-for-life/</ref><ref>
	https://web.archive.org/web/20200314181903/http://www.futuredirections.org.au/publication/major-general-the-honourable-michael-jeffery-ac-ao-mil-cvo-mc-retd-national-soils-advocate/</ref> In December 2019, General Jeffery stepped down as Chairman of Soils for Life to focus full-time on being Australia's National Soil Advocate.<ref>https://soilsforlife.org.au/farewell-from-the-outgoing-chair-major-general-michael-jeffery/</ref>		https://web.archive.org/web/20200314181903/http://www.futuredirections.org.au/publication/major-general-the-honourable-michael-jeffery-ac-ao-mil-cvo-mc-retd-national-soils-advocate/</ref>

			In December 2019, General Jeffery stepped down as Chairman of Soils for Life to focus full-time on being Australia's National Soil Advocate.<ref>https://soilsforlife.org.au/farewell-from-the-outgoing-chair-major-general-michael-jeffery/</ref> [[Alasdair MacLeod]], the son-in-law of [[Rupert Murdoch]], took his place and is currently the Chairman of Soils for Life.

	== Mulloon Institute ==		== Mulloon Institute ==

TH: /* Soils for Life */

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Soils for Life

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	When climate denying<ref>https://www.gq.com.au/success/opinions/the-burning-shame-of-scott-morrisons-climate-denial/news-story/77055fb0aeea5d6c72c618019610aac5</ref> Scott Morrison became the new Prime Minister of Australia in 2018 following intervention from the coal lobby<ref>https://larutadelclima.org/english/meet-steve-morrison-australias-coal-loving-prime-minister/</ref> and Murdoch press<ref>https://truthout.org/articles/faced-with-climate-disaster-australian-prime-minister-plans-to-open-coal-mine/</ref>, Soils for Life and General Jeffery would soon receive unprecedented levels of federal support.		When climate denying<ref>https://www.gq.com.au/success/opinions/the-burning-shame-of-scott-morrisons-climate-denial/news-story/77055fb0aeea5d6c72c618019610aac5</ref> Scott Morrison became the new Prime Minister of Australia in 2018 following intervention from the coal lobby<ref>https://larutadelclima.org/english/meet-steve-morrison-australias-coal-loving-prime-minister/</ref> and Murdoch press<ref>https://truthout.org/articles/faced-with-climate-disaster-australian-prime-minister-plans-to-open-coal-mine/</ref>, Soils for Life and General Jeffery would soon receive unprecedented levels of federal support.

	At the inaugural Bush Summit hosted by the Murdoch-owned, climate denying<ref>https://junkee.com/news-corp-climate-denial/282907</ref> [[Daily Telegraph]] in 2019, PM Morrison announced $2 million in funding for [[Soils for Life]] over the next four years.<ref>https://www.ausrawmilk.org/blog/bush-summit</ref> At the time~~, PM Morrison's Press Secretary~~ [[Andrew Carswell]] ~~was~~ the former Chief of Staff of Murdoch's Daily Telegraph.<ref>VIDEO: https://www.facebook.com/greenpeaceaustraliapacific/videos/531492840803418/</ref><ref>WRITTEN REPORT: https://v.fastcdn.co/u/423c9433/42782012-0-GPAP-Dirty-Power-Rep.pdf</ref><ref>https://citizentruth.org/australia-fires-rage-as-coal-controlled-government-fails-to-act/</ref>		At the inaugural Bush Summit hosted by the Murdoch-owned, climate denying<ref>https://junkee.com/news-corp-climate-denial/282907</ref> [[Daily Telegraph]] in 2019, PM Morrison announced $2 million in funding for [[Soils for Life]] over the next four years.<ref>https://www.ausrawmilk.org/blog/bush-summit</ref> At the time [[Andrew Carswell]], the former Chief of Staff of Murdoch's Daily Telegraph, was PM Morrison's Press Secretary. <ref>VIDEO: https://www.facebook.com/greenpeaceaustraliapacific/videos/531492840803418/</ref><ref>WRITTEN REPORT: https://v.fastcdn.co/u/423c9433/42782012-0-GPAP-Dirty-Power-Rep.pdf</ref><ref>https://citizentruth.org/australia-fires-rage-as-coal-controlled-government-fails-to-act/</ref>

	At General Jeffery's recommendation<ref>https://web.archive.org/web/20191101042840/http://www.agriculture.gov.au:80/SiteCollectionDocuments/ag-food/publications/restore-soil-prosper.pdf</ref>, PM Morrison made the National Soil Advocate a permanent, full-time, paid position with expanded federal influence, reappointing General Jeffery to the position.<ref>https://soilsforlife.org.au/prime-minister-announces-funding-for-soils-for-life/</ref><ref>		At General Jeffery's recommendation<ref>https://web.archive.org/web/20191101042840/http://www.agriculture.gov.au:80/SiteCollectionDocuments/ag-food/publications/restore-soil-prosper.pdf</ref>, PM Morrison made the National Soil Advocate a permanent, full-time, paid position with expanded federal influence, reappointing General Jeffery to the position.<ref>https://soilsforlife.org.au/prime-minister-announces-funding-for-soils-for-life/</ref><ref>

TH: /* Savory Method */

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Savory Method

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	General Michael Jeffery and Captain Allan Savory gave back-to-back speeches for the [[Mulloon Institute]] in 2019 and 2020.<ref>https://savory.global/tony-coote-memorial-lecture/</ref>		General Michael Jeffery and Captain Allan Savory gave back-to-back speeches for the [[Mulloon Institute]] in 2019 and 2020.<ref>https://savory.global/tony-coote-memorial-lecture/</ref>

			= Sources =

TH: /* Soils for Life */

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Soils for Life

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	In October 2012, former Australian Prime Minister [[Julia Gillard]] declared that developing a national soil health strategy was a top priority for the government. Bypassing the country's soil scientists, she appointed General Michael Jeffery as Australia’s first "Advocate for Soils."<ref>https://cpd.org.au/wp-content/uploads/2012/10/Ex-G-G-is-the-first-Advocate-for-Soils-_-The-Australian.pdf</ref><ref>https://www.abc.net.au/radionational/archived/bushtelegraph/scientists-divided-on-soil-advocate-appointment/4363270</ref>		In October 2012, former Australian Prime Minister [[Julia Gillard]] declared that developing a national soil health strategy was a top priority for the government. Bypassing the country's soil scientists, she appointed General Michael Jeffery as Australia’s first "Advocate for Soils."<ref>https://cpd.org.au/wp-content/uploads/2012/10/Ex-G-G-is-the-first-Advocate-for-Soils-_-The-Australian.pdf</ref><ref>https://www.abc.net.au/radionational/archived/bushtelegraph/scientists-divided-on-soil-advocate-appointment/4363270</ref>

	In August 2013, he met with [[Allan Savory]] and acknowledged to the press the influence of Savory's "holistic management philosophy" upon what his organization promotes.		In August 2013, General Michael Jeffery met with Captain [[Allan Savory]] and acknowledged to the press the influence of Savory's "holistic management philosophy" upon what his organization promotes.
	<ref>https://www.theaustralian.com.au/nation/nation/-using-livestock-to-restore-vegetation-to-arid-land-/news-story/462fe26dffaea97e654b4691e0aa5524</ref>		<ref>https://www.theaustralian.com.au/nation/nation/-using-livestock-to-restore-vegetation-to-arid-land-/news-story/462fe26dffaea97e654b4691e0aa5524</ref>