Grass-fed beef - Revision history

TH: /* Greenwashing */

2023-02-18T17:50:49Z

Greenwashing

← Older revision		Revision as of 17:50, 18 February 2023
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	== Greenwashing ==		== Greenwashing ==

			According to a 2014 study published in the International Journal of Biodiversity<ref>https://www.hindawi.com/journals/ijbd/2014/163431/</ref>:

			<blockquote>Some suggest that grass-fed beef is a superior alternative to beef produced in confined animal feeding operations. However, grass provides less caloric energy per pound of feed than grain and, as a consequence, a grass-fed cow’s rumen bacteria must work longer breaking down and digesting grass in order to extract the same energy content found in grain, while the bacteria in its rumen are emitting methane<ref>K. A. Johnson and D. E. Johnson, “Methane emissions from cattle,” Journal of Animal Science, vol. 73, no. 8, pp. 2483–2492, 1995.</ref>. Comparisons of pasture-finished and feedlot-finished beef in the USA found that pasture-finished beef produced 30% more greenhouse gas emissions on a live weight basis<ref>N. Pelletier, R. Pirog, and R. Rasmussen, “Comparative life cycle environmental impacts of three beef production strategies in the Upper Midwestern United States,” Agricultural Systems, vol. 103, no. 6, pp. 380–389, 2010.</ref>.</blockquote>

	=== General Mills ===		=== General Mills ===

TH at 20:09, 17 February 2023

2023-02-17T20:09:15Z

← Older revision		Revision as of 20:09, 17 February 2023
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	= USA Industry =		= USA Industry =

			== American Grassfed Association ==

			[[American Grassfed Association]]

	== Food Miles ==		== Food Miles ==

TH: /* General Mills */

2023-02-02T22:54:20Z

General Mills

← Older revision		Revision as of 22:54, 2 February 2023
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	=== General Mills ===		=== General Mills ===

	As a major supplier for [[General Mills]], [[White Oak Pastures]] is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through [[regenerative grazing]]<ref>https://d3n8a8pro7vhmx.cloudfront.net/climatecollaborative/mailings/1633/attachments/original/PPT-FINAL-Regenerative_Mapping-min_compressed.pdf?1579205603; p. 41</ref> has been conclusively disproven, after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." <ref>https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333</ref> This research was cited by the [[Savory Institute]] as part of the [[Climate Collaborative]]~~'s 2020 report on Regenerative Standards~~, ~~which was~~ financed in part by General Mills.		As a major supplier for [[General Mills]], [[White Oak Pastures]] is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through [[regenerative grazing]]<ref>https://d3n8a8pro7vhmx.cloudfront.net/climatecollaborative/mailings/1633/attachments/original/PPT-FINAL-Regenerative_Mapping-min_compressed.pdf?1579205603; p. 41</ref> has been conclusively disproven, after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." <ref>https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333</ref> This research was cited by the [[Savory Institute]] as part of the [[Climate Collaborative]], financed in part by General Mills, in their 2020 report on Regenerative Standards.

	=== McDonalds ===		=== McDonalds ===

	<blockquote>McDonald’s and A&W are promoting their grass-fed and sustainable beef on a massive scale. There is a strong mega-corporate branding strategy for “sustainable beef” at work<ref>https://sentientmedia.org/another-failed-attempt-to-greenwash-beef/</ref></blockquote>		<blockquote>McDonald’s and A&W are promoting their grass-fed and sustainable beef on a massive scale. There is a strong mega-corporate branding strategy for “sustainable beef” at work<ref>https://sentientmedia.org/another-failed-attempt-to-greenwash-beef/</ref></blockquote>

TH: /* Greenwashing */

2023-02-02T22:53:48Z

Greenwashing

← Older revision		Revision as of 22:53, 2 February 2023
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	== Greenwashing ==		== Greenwashing ==

			=== General Mills ===

	As a major supplier for [[General Mills]], [[White Oak Pastures]] is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through [[regenerative grazing]]<ref>https://d3n8a8pro7vhmx.cloudfront.net/climatecollaborative/mailings/1633/attachments/original/PPT-FINAL-Regenerative_Mapping-min_compressed.pdf?1579205603; p. 41</ref> has been conclusively disproven, after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." <ref>https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333</ref> This research was cited by the [[Savory Institute]] as part of the [[Climate Collaborative]]'s 2020 report on Regenerative Standards, which was financed in part by General Mills.		As a major supplier for [[General Mills]], [[White Oak Pastures]] is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through [[regenerative grazing]]<ref>https://d3n8a8pro7vhmx.cloudfront.net/climatecollaborative/mailings/1633/attachments/original/PPT-FINAL-Regenerative_Mapping-min_compressed.pdf?1579205603; p. 41</ref> has been conclusively disproven, after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." <ref>https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333</ref> This research was cited by the [[Savory Institute]] as part of the [[Climate Collaborative]]'s 2020 report on Regenerative Standards, which was financed in part by General Mills.

			=== McDonalds ===

			<blockquote>McDonald’s and A&W are promoting their grass-fed and sustainable beef on a massive scale. There is a strong mega-corporate branding strategy for “sustainable beef” at work<ref>https://sentientmedia.org/another-failed-attempt-to-greenwash-beef/</ref></blockquote>

TH: /* Greenwashing */

2023-02-02T22:48:05Z

Greenwashing

← Older revision		Revision as of 22:48, 2 February 2023
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	== Greenwashing ==		== Greenwashing ==

	As a major supplier for [[General Mills]], [[White Oak Pastures]] is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through [[regenerative grazing]]~~<ref>~~<ref>https://d3n8a8pro7vhmx.cloudfront.net/climatecollaborative/mailings/1633/attachments/original/PPT-FINAL-Regenerative_Mapping-min_compressed.pdf?1579205603; p. 41~~</ref>~~</ref> has been conclusively disproven, after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." <ref>https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333</ref> This research was cited by the [[Savory Institute]] as part of the [[Climate Collaborative]]'s 2020 report on Regenerative Standards, which was financed in part by General Mills.		As a major supplier for [[General Mills]], [[White Oak Pastures]] is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through [[regenerative grazing]]<ref>https://d3n8a8pro7vhmx.cloudfront.net/climatecollaborative/mailings/1633/attachments/original/PPT-FINAL-Regenerative_Mapping-min_compressed.pdf?1579205603; p. 41</ref> has been conclusively disproven, after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." <ref>https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333</ref> This research was cited by the [[Savory Institute]] as part of the [[Climate Collaborative]]'s 2020 report on Regenerative Standards, which was financed in part by General Mills.

TH: /* Greenwashing */

2023-02-02T22:47:49Z

Greenwashing

← Older revision		Revision as of 22:47, 2 February 2023
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	== Greenwashing ==		== Greenwashing ==

	As a major supplier for [[General Mills]], [[White Oak Pastures]] is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through [[regenerative grazing]] ~~has been conclusively disproven~~<ref>https://d3n8a8pro7vhmx.cloudfront.net/climatecollaborative/mailings/1633/attachments/original/PPT-FINAL-Regenerative_Mapping-min_compressed.pdf?1579205603; p. 41</ref>, after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." <ref>https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333</ref> This research was cited by the [[Savory Institute]] as part of the [[Climate Collaborative]]'s 2020 report on Regenerative Standards, which was financed in part by General Mills.		As a major supplier for [[General Mills]], [[White Oak Pastures]] is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through [[regenerative grazing]]<ref><ref>https://d3n8a8pro7vhmx.cloudfront.net/climatecollaborative/mailings/1633/attachments/original/PPT-FINAL-Regenerative_Mapping-min_compressed.pdf?1579205603; p. 41</ref></ref> has been conclusively disproven, after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." <ref>https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333</ref> This research was cited by the [[Savory Institute]] as part of the [[Climate Collaborative]]'s 2020 report on Regenerative Standards, which was financed in part by General Mills.

TH: /* USA Industry */

2023-02-02T22:46:57Z

USA Industry

← Older revision		Revision as of 22:46, 2 February 2023
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	<blockquote>Meat processor [[JBS USA]] now has a grass-fed line, [[Tyson Foods]] is planning a Texas grass-fed program and earlier this year, [[Perdue]] announced it was getting into the market.<ref>https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science</ref></blockquote>		<blockquote>Meat processor [[JBS USA]] now has a grass-fed line, [[Tyson Foods]] is planning a Texas grass-fed program and earlier this year, [[Perdue]] announced it was getting into the market.<ref>https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science</ref></blockquote>

			== Greenwashing ==

			As a major supplier for [[General Mills]], [[White Oak Pastures]] is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through [[regenerative grazing]] has been conclusively disproven<ref>https://d3n8a8pro7vhmx.cloudfront.net/climatecollaborative/mailings/1633/attachments/original/PPT-FINAL-Regenerative_Mapping-min_compressed.pdf?1579205603; p. 41</ref>, after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." <ref>https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333</ref> This research was cited by the [[Savory Institute]] as part of the [[Climate Collaborative]]'s 2020 report on Regenerative Standards, which was financed in part by General Mills.

TH at 20:56, 2 February 2023

2023-02-02T20:56:49Z

← Older revision		Revision as of 20:56, 2 February 2023
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	== Food Miles ==		== Food Miles ==

	<blockquote>About 75% to 80% of grass-fed beef sold in the U.S. is grown abroad, from Australia, New Zealand and parts of South America, according to a 2017 report from the Stone Barns Center for Food and Agriculture.<ref>https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science</ref></blockquote>		<blockquote>About 75% to 80% of grass-fed beef sold in the U.S. is grown abroad, from [[Australia]], [[New Zealand]] and parts of [[South America]], according to a 2017 report from the [[Stone Barns Center for Food and Agriculture]].<ref>https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science</ref></blockquote>

	== Corporatization ==		== Corporatization ==

	<blockquote>Meat processor JBS USA now has a grass-fed line, Tyson Foods is planning a Texas grass-fed program and earlier this year, Perdue announced it was getting into the market.<ref>https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science</ref></blockquote>		<blockquote>Meat processor [[JBS USA]] now has a grass-fed line, [[Tyson Foods]] is planning a Texas grass-fed program and earlier this year, [[Perdue]] announced it was getting into the market.<ref>https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science</ref></blockquote>

TH: Created page with "= USA Industry = == Food Miles ==
About 75% to 80% of grass-fed beef sold in the U.S. is grown abroad, from Australia, New Zealand and parts of South America, according to a 2017 report from the Stone Barns Center for Food and Agriculture.https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science
== Corporatization ==
Meat processor JBS USA now has a grass-..."

2023-02-02T20:52:30Z

Created page with "= USA Industry = == Food Miles == <blockquote>About 75% to 80% of grass-fed beef sold in the U.S. is grown abroad, from Australia, New Zealand and parts of South America, according to a 2017 report from the Stone Barns Center for Food and Agriculture.<ref>https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science</ref></blockquote> == Corporatization == <blockquote>Meat processor JBS USA now has a grass-..."

New page

= USA Industry =

== Food Miles ==

<blockquote>About 75% to 80% of grass-fed beef sold in the U.S. is grown abroad, from Australia, New Zealand and parts of South America, according to a 2017 report from the Stone Barns Center for Food and Agriculture.<ref>https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science</ref></blockquote>

== Corporatization ==

<blockquote>Meat processor JBS USA now has a grass-fed line, Tyson Foods is planning a Texas grass-fed program and earlier this year, Perdue announced it was getting into the market.<ref>https://www.npr.org/sections/thesalt/2019/08/13/746576239/is-grass-fed-beef-really-better-for-the-planet-heres-the-science</ref></blockquote>