National Cattlemen's Beef Association - Revision history

TH at 07:00, 9 September 2023

2023-09-09T07:00:19Z

← Older revision		Revision as of 07:00, 9 September 2023
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	= Greenwashing =		= Greenwashing =
			== Beef PR War ==

			See: [[Beef PR War]]

	== Methane Denial ==		== Methane Denial ==

TH: /* Savory Institute */

2023-04-08T17:26:48Z

Savory Institute

← Older revision		Revision as of 17:26, 8 April 2023
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	= Savory Institute =		= Savory Institute =

	[[Tony Malmberg]] is a [[Savory Institute]] ~~Field Professional~~, Managing Member of [[Holistic Holdings International, LLC]], and Board Director of [[Grasslands LLC]].<ref>		[[Tony Malmberg]] is a Co-Founder of the [[Savory Institute]]<ref>https://www.linkedin.com/in/tony-malmberg</ref>, Managing Member of [[Holistic Holdings International, LLC]], and Board Director of [[Grasslands LLC]].<ref>https://newsroom.unl.edu/announce/beef/4656/26773</ref>
	https://newsroom.unl.edu/announce/beef/4656/26773</ref>

	He has a 25-~~year~~ working relationship with [[Eric Grant]], who first wrote several articles for Range Magazine circa ~~1998~~ featuring Malmberg's application of [[The Savory Method]]<ref>https://~~www~~.~~holisticmanagement~~.~~guide~~/~~blog~~/~~2018~~/6/17/~~new-age-cowboy-revisited~~</ref> At the time, Grant was working for the National Cattlemen's Beef Association.		He has a 25-year_ working relationship with [[Eric Grant]], who first wrote several articles for Range Magazine circa 1996 featuring Malmberg's application of [[The Savory Method]].<ref>https://static1.squarespace.com/static/59ecd7631f318d0fccbb9390/t/5b2695401ae6cfe7a8dc6630/1529255235499/Grant+Range+1996.pdf</ref> At the time, Grant was working for the National Cattlemen's Beef Association. <ref>https://www.holisticmanagement.guide/blog/2018/6/17/new-age-cowboy-revisited</ref>

	Grant went on to serve as the Director of Public Relations and Communications for the [[American Angus Association]]. In this industry PR position he helped Malmberg "initiate writing a book about learning Holistic Management" and "steered it toward a how-to book." The book was published in 2022 as ''Green Grass in the Spring: A Cowboy's Guide to Saving the World''.<ref>https://www.google.com/books/edition/Green_Grass_in_the_Spring/UWd6EAAAQBAJ?hl=en&gbpv=1&dq=%22eric+grant%22+%22steered+it+toward+a+how-to+book%22&pg=PT220&printsec=frontcover</ref>		Grant went on to serve as the Director of Public Relations and Communications for the [[American Angus Association]]. In this industry PR position he helped Malmberg "initiate writing a book about learning Holistic Management" and "steered it toward a how-to book." The book was published in 2022 as ''Green Grass in the Spring: A Cowboy's Guide to Saving the World''.<ref>https://www.google.com/books/edition/Green_Grass_in_the_Spring/UWd6EAAAQBAJ?hl=en&gbpv=1&dq=%22eric+grant%22+%22steered+it+toward+a+how-to+book%22&pg=PT220&printsec=frontcover</ref>

TH: /* Savory Institute */

2023-04-08T17:14:35Z

Savory Institute

← Older revision		Revision as of 17:14, 8 April 2023
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	He has a 25-year working relationship with [[Eric Grant]], who first wrote several articles for Range Magazine circa 1998 featuring Malmberg's application of [[The Savory Method]]<ref>https://www.holisticmanagement.guide/blog/2018/6/17/new-age-cowboy-revisited</ref> At the time, Grant was working for the National Cattlemen's Beef Association.		He has a 25-year working relationship with [[Eric Grant]], who first wrote several articles for Range Magazine circa 1998 featuring Malmberg's application of [[The Savory Method]]<ref>https://www.holisticmanagement.guide/blog/2018/6/17/new-age-cowboy-revisited</ref> At the time, Grant was working for the National Cattlemen's Beef Association.

	Grant went on to serve as the Director of Public Relations and Communications for the [[American Angus Association]]. In this industry PR position he helped Malmberg "initiate writing a book about learning Holistic Management" and "steered it toward a how-to book." The book was published in 2022 as 'Green Grass in the Spring: A Cowboy's Guide to Saving the World'.<ref>https://www.google.com/books/edition/Green_Grass_in_the_Spring/UWd6EAAAQBAJ?hl=en&gbpv=1&dq=%22eric+grant%22+%22steered+it+toward+a+how-to+book%22&pg=PT220&printsec=frontcover</ref>		Grant went on to serve as the Director of Public Relations and Communications for the [[American Angus Association]]. In this industry PR position he helped Malmberg "initiate writing a book about learning Holistic Management" and "steered it toward a how-to book." The book was published in 2022 as ''Green Grass in the Spring: A Cowboy's Guide to Saving the World''.<ref>https://www.google.com/books/edition/Green_Grass_in_the_Spring/UWd6EAAAQBAJ?hl=en&gbpv=1&dq=%22eric+grant%22+%22steered+it+toward+a+how-to+book%22&pg=PT220&printsec=frontcover</ref>

	= Voluntary Carbon Markets =		= Voluntary Carbon Markets =

TH: /* Savory Institute */

2023-04-08T17:14:13Z

Savory Institute

← Older revision		Revision as of 17:14, 8 April 2023
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	https://newsroom.unl.edu/announce/beef/4656/26773</ref>		https://newsroom.unl.edu/announce/beef/4656/26773</ref>

	He has a 25-year working relationship with [[Eric Grant]], who first wrote several articles for Range Magazine circa 1998 featuring Malmberg's application of [[The Savory Method]]<ref>https://www.holisticmanagement.guide/blog/2018/6/17/new-age-cowboy-revisited</ref> At the time, Grant was working ~~with~~ the National Cattlemen's Beef Association. He went on to serve as the Director of Public Relations and Communications for the [[American Angus Association]]. In this industry PR position he helped Malmberg "initiate writing a book about learning Holistic Management" and "steered it toward a how-to book." The book was published in 2022 as 'Green Grass in the Spring: A Cowboy's Guide to Saving the World'.<ref>https://www.google.com/books/edition/Green_Grass_in_the_Spring/UWd6EAAAQBAJ?hl=en&gbpv=1&dq=%22eric+grant%22+%22steered+it+toward+a+how-to+book%22&pg=PT220&printsec=frontcover</ref>		He has a 25-year working relationship with [[Eric Grant]], who first wrote several articles for Range Magazine circa 1998 featuring Malmberg's application of [[The Savory Method]]<ref>https://www.holisticmanagement.guide/blog/2018/6/17/new-age-cowboy-revisited</ref> At the time, Grant was working for the National Cattlemen's Beef Association.

			Grant went on to serve as the Director of Public Relations and Communications for the [[American Angus Association]]. In this industry PR position he helped Malmberg "initiate writing a book about learning Holistic Management" and "steered it toward a how-to book." The book was published in 2022 as 'Green Grass in the Spring: A Cowboy's Guide to Saving the World'.<ref>https://www.google.com/books/edition/Green_Grass_in_the_Spring/UWd6EAAAQBAJ?hl=en&gbpv=1&dq=%22eric+grant%22+%22steered+it+toward+a+how-to+book%22&pg=PT220&printsec=frontcover</ref>

	= Voluntary Carbon Markets =		= Voluntary Carbon Markets =

TH at 17:13, 8 April 2023

2023-04-08T17:13:09Z

← Older revision		Revision as of 17:13, 8 April 2023
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	The National Cattlemen’s Beef Association refers to itself as "the marketing organization and trade association for America’s one million cattle farmers and ranchers." It claims a mantle of world leadership with its assertion that "The U.S. produces the most sustainable beef in the world through decades of improvement and innovation."<ref>https://www.ncba.org/producers/sustainability</ref> These production innovations are to a great extent based on the [[Holistic Management]] theory of [[Allan Savory]], who founded and led the movement to greenwash US Beef in the 1980s, working closely with the Reagan-Bush USDA. The NCBA is closely affiliated with the [[Savory Institute]] in a variety of ways.		The National Cattlemen’s Beef Association refers to itself as "the marketing organization and trade association for America’s one million cattle farmers and ranchers." It claims a mantle of world leadership with its assertion that "The U.S. produces the most sustainable beef in the world through decades of improvement and innovation."<ref>https://www.ncba.org/producers/sustainability</ref> These production innovations are to a great extent based on the [[Holistic Management]] theory of [[Allan Savory]], who founded and led the movement to greenwash US Beef in the 1980s, working closely with the Reagan-Bush USDA. The NCBA is closely affiliated with the [[Savory Institute]] in a variety of ways.

			= Global Roundtable for Sustainable Beef =

			The GRSB (Global Roundtable for Sustainable Beef) includes the NCBA as well as the [[Savory Institute]] and major U.S. beef industry players, providing a forum through which they have collaborated since ~2012.<ref>https://savory.global/wp-content/uploads/2017/02/2012-ar.pdf</ref><ref>https://www.beefcentral.com/news/cattle-council-joins-global-beef-sustainability-roundtable/</ref><ref>https://grsbeef.org/members/</ref><ref>http://www.angusbeefbulletin.com/extra/2014/03mar14/0314fp_GRSB.htm</ref><ref>https://grsbeef.org/Leadership/</ref>

	= Greenwashing =		= Greenwashing =
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	<https://www.distilled.earth/p/reducing-methane-emissions-is-one>		<https://www.distilled.earth/p/reducing-methane-emissions-is-one>

	~~= Global Roundtable =~~

	The GRSB (Global Roundtable for Sustainable Beef) includes the NCBA as well as the [[Savory Institute]] and major U.S. beef industry players, providing a forum through which they have collaborated since ~2012.<ref>https://savory.global/wp-content/uploads/2017/02/2012-ar.pdf</ref><ref>https://www.beefcentral.com/news/cattle-council-joins-global-beef-sustainability-roundtable/</ref><ref>https://grsbeef.org/members/</ref><ref>http://www.angusbeefbulletin.com/extra/2014/03mar14/0314fp_GRSB.htm</ref><ref>https://grsbeef.org/Leadership/</ref>

	= Environmental Stewardship Award =		= Environmental Stewardship Award =
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	Given to [[Sid Goodloe]], [[Allan Savory]]'s first U.S. business partner & influential [[USDA]]-affiliated advocate.<ref>https://nmwrri.nmsu.edu/wp-content/uploads/2015/ConfOneFile/2001%20Conference%20Proceedings%20(as%20one%20file).pdf</ref>		Given to [[Sid Goodloe]], [[Allan Savory]]'s first U.S. business partner & influential [[USDA]]-affiliated advocate.<ref>https://nmwrri.nmsu.edu/wp-content/uploads/2015/ConfOneFile/2001%20Conference%20Proceedings%20(as%20one%20file).pdf</ref>

			= Savory Institute =

			[[Tony Malmberg]] is a [[Savory Institute]] Field Professional, Managing Member of [[Holistic Holdings International, LLC]], and Board Director of [[Grasslands LLC]].<ref>
			https://newsroom.unl.edu/announce/beef/4656/26773</ref>

			He has a 25-year working relationship with [[Eric Grant]], who first wrote several articles for Range Magazine circa 1998 featuring Malmberg's application of [[The Savory Method]]<ref>https://www.holisticmanagement.guide/blog/2018/6/17/new-age-cowboy-revisited</ref> At the time, Grant was working with the National Cattlemen's Beef Association. He went on to serve as the Director of Public Relations and Communications for the [[American Angus Association]]. In this industry PR position he helped Malmberg "initiate writing a book about learning Holistic Management" and "steered it toward a how-to book." The book was published in 2022 as 'Green Grass in the Spring: A Cowboy's Guide to Saving the World'.<ref>https://www.google.com/books/edition/Green_Grass_in_the_Spring/UWd6EAAAQBAJ?hl=en&gbpv=1&dq=%22eric+grant%22+%22steered+it+toward+a+how-to+book%22&pg=PT220&printsec=frontcover</ref>

	= Voluntary Carbon Markets =		= Voluntary Carbon Markets =

TH: /* Voluntary Carbon Markets */

2023-04-05T17:00:13Z

Voluntary Carbon Markets

← Older revision		Revision as of 17:00, 5 April 2023
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	The report evaluated five "Carbon Markets that Incorporate Grazing Management Systems":		The report evaluated five "Carbon Markets that Incorporate Grazing Management Systems":

	• Climate Action Reserve		• [[Climate Action Reserve]]

	• Ecosystem Services Market Consortium (ESMC)		• [[Ecosystem Services Market Consortium]] (ESMC)

	• Grassroots Carbon		• [[Grassroots Carbon]]

	• Regen Network		• [[Regen Network]]

	• Soil and Water Outcomes Fund		• [[Soil and Water Outcomes Fund]]

	While also mentioning, but not analyzing, the upcoming offerings of [[Bayer-Monsanto]] (Bayer's "RangeView" platform) and ~~a company called "~~Native."<ref>https://web.archive.org/web/20220214204752/https://www.ncba.org/Media/NCBAorg/Docs/ncba_carbonmarketsreview_final_20210823.pdf</ref>		While also mentioning, but not analyzing, the upcoming offerings of [[Bayer-Monsanto]] (Bayer's "RangeView" platform) and [[Native PBC]].<ref>https://web.archive.org/web/20220214204752/https://www.ncba.org/Media/NCBAorg/Docs/ncba_carbonmarketsreview_final_20210823.pdf</ref>

	= Sources =		= Sources =

TH at 20:02, 24 February 2023

2023-02-24T20:02:19Z

← Older revision		Revision as of 20:02, 24 February 2023
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	The National Cattlemen’s Beef Association refers to itself as "the marketing organization and trade association for America’s one million cattle farmers and ranchers." It claims a mantle of world leadership with its assertion that "The U.S. produces the most sustainable beef in the world through decades of improvement and innovation."<ref>https://www.ncba.org/producers/sustainability</ref> These production innovations are ~~primarily~~ based on the [[Holistic Management]] theory of [[Allan Savory]], ~~which has been recognized & supported by~~ the NCBA ~~since at least 1995~~.		The National Cattlemen’s Beef Association refers to itself as "the marketing organization and trade association for America’s one million cattle farmers and ranchers." It claims a mantle of world leadership with its assertion that "The U.S. produces the most sustainable beef in the world through decades of improvement and innovation."<ref>https://www.ncba.org/producers/sustainability</ref> These production innovations are to a great extent based on the [[Holistic Management]] theory of [[Allan Savory]], who founded and led the movement to greenwash US Beef in the 1980s, working closely with the Reagan-Bush USDA. The NCBA is closely affiliated with the [[Savory Institute]] in a variety of ways.

	= Greenwashing =		= Greenwashing =

TH at 19:59, 24 February 2023

2023-02-24T19:59:50Z

← Older revision		Revision as of 19:59, 24 February 2023
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			The National Cattlemen’s Beef Association refers to itself as "the marketing organization and trade association for America’s one million cattle farmers and ranchers." It claims a mantle of world leadership with its assertion that "The U.S. produces the most sustainable beef in the world through decades of improvement and innovation."<ref>https://www.ncba.org/producers/sustainability</ref> These production innovations are primarily based on the [[Holistic Management]] theory of [[Allan Savory]], which has been recognized & supported by the NCBA since at least 1995.

	= Greenwashing =		= Greenwashing =

TH at 19:48, 24 February 2023

2023-02-24T19:48:52Z

@@ Line 1: / Line 1: @@
-= Research =
+= Greenwashing =
 == Methane Denial ==
@@ Line 16: / Line 16: @@
 <https://unearthed.greenpeace.org/2022/03/09/global-warming-potential-star-methane-agriculture-net-zero/>
-== Methane Science ==
+=== Methane Science ===
 <https://www.distilled.earth/p/reducing-methane-emissions-is-one>

TH at 19:18, 24 February 2023

2023-02-24T19:18:28Z

← Older revision		Revision as of 19:18, 24 February 2023
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	= Research =		= Research =

	== Methane ~~Greenwashing~~ ==		== Methane Denial ==

	<blockquote>The '''National Cattlemen’s Beef Association'''—which lobbied for meatpacking plants to remain open during the pandemic—dispatched its former senior director of sustainable beef production research, [[Sara Place]], to assure the conservative media host [[Glenn Beck]]<ref>https://web.archive.org/web/20210723053023/https://www.youtube.com/watch?v=c6LzLdrewu</ref> that methane emissions from “cow farts” were “fake news” and that cattle “are part of the climate change solution.”<ref> https://web.archive.org/web/20200715212037/https://www.thenation.com/article/society/beef-red-pill-right/</ref></blockquote>		<blockquote>The '''National Cattlemen’s Beef Association'''—which lobbied for meatpacking plants to remain open during the pandemic—dispatched its former senior director of sustainable beef production research, [[Sara Place]], to assure the conservative media host [[Glenn Beck]]<ref>https://web.archive.org/web/20210723053023/https://www.youtube.com/watch?v=c6LzLdrewu</ref> that methane emissions from “cow farts” were “fake news” and that cattle “are part of the climate change solution.”<ref> https://web.archive.org/web/20200715212037/https://www.thenation.com/article/society/beef-red-pill-right/</ref></blockquote>
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	and: "we need... sustainability... regardless of the production system."		and: "we need... sustainability... regardless of the production system."

			=== Influence ===

			<https://unearthed.greenpeace.org/2022/03/07/biden-methane-pledge-beef-climate-lobying/>
			<https://unearthed.greenpeace.org/2022/03/09/global-warming-potential-star-methane-agriculture-net-zero/>

			== Methane Science ==

			<https://www.distilled.earth/p/reducing-methane-emissions-is-one>