National Cattlemen's Beef Association: Difference between revisions

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The National Cattlemen’s Beef Association refers to itself as "the marketing organization and trade association for America’s one million cattle farmers and ranchers." It claims a mantle of world leadership with its assertion that "The U.S. produces the most sustainable beef in the world through decades of improvement and innovation."<ref>https://www.ncba.org/producers/sustainability</ref> These production innovations are primarily based on the [[Holistic Management]] theory of [[Allan Savory]], which has been recognized & supported by the NCBA since at least 1995.
= Greenwashing =
= Greenwashing =


Revision as of 19:59, 24 February 2023

The National Cattlemen’s Beef Association refers to itself as "the marketing organization and trade association for America’s one million cattle farmers and ranchers." It claims a mantle of world leadership with its assertion that "The U.S. produces the most sustainable beef in the world through decades of improvement and innovation."[1] These production innovations are primarily based on the Holistic Management theory of Allan Savory, which has been recognized & supported by the NCBA since at least 1995.

Greenwashing

Methane Denial

The National Cattlemen’s Beef Association—which lobbied for meatpacking plants to remain open during the pandemic—dispatched its former senior director of sustainable beef production research, Sara Place, to assure the conservative media host Glenn Beck[2] that methane emissions from “cow farts” were “fake news” and that cattle “are part of the climate change solution.”[3]

Sara Place is also featured by the Savory Institute, which promoted[4] an article she penned for the Beef: It's What's For Dinner blog, arguing that:

The social battle underway about what type of agriculture is best (local vs. non-local, vegan vs. omnivore, organic vs. conventional, grass-fed vs. grain-fed) is getting us nowhere.[5]

and: "we need... sustainability... regardless of the production system."

Influence

<https://unearthed.greenpeace.org/2022/03/07/biden-methane-pledge-beef-climate-lobying/> <https://unearthed.greenpeace.org/2022/03/09/global-warming-potential-star-methane-agriculture-net-zero/>

Methane Science

<https://www.distilled.earth/p/reducing-methane-emissions-is-one>

Global Roundtable

The GRSB (Global Roundtable for Sustainable Beef) includes the NCBA as well as the Savory Institute and major U.S. beef industry players, providing a forum through which they have collaborated since ~2012.[6][7][8][9][10]

Environmental Stewardship Award

1995

Given to Sid Goodloe, Allan Savory's first U.S. business partner & influential USDA-affiliated advocate.[11]

Voluntary Carbon Markets

In August 2021, a Review titled "Voluntary Carbon Markets Applicable to Grazing Operations" was prepared for the NCBA for the consideration of (aligned) farmers and ranchers.

The report evaluated five "Carbon Markets that Incorporate Grazing Management Systems":

• Climate Action Reserve

• Ecosystem Services Market Consortium (ESMC)

• Grassroots Carbon

• Regen Network

• Soil and Water Outcomes Fund

While also mentioning, but not analyzing, the upcoming offerings of Bayer-Monsanto (Bayer's "RangeView" platform) and a company called "Native."[12]

Sources

  1. ↑ https://www.ncba.org/producers/sustainability
  2. ↑ https://web.archive.org/web/20210723053023/https://www.youtube.com/watch?v=c6LzLdrewu
  3. ↑ https://web.archive.org/web/20200715212037/https://www.thenation.com/article/society/beef-red-pill-right/
  4. ↑ https://www.facebook.com/savory.global/posts/2149423611751076
  5. ↑ https://medium.com/@beefitsfordinner/latest-study-confirms-an-animal-free-food-system-is-not-holistically-sustainable-69df19dededd
  6. ↑ https://savory.global/wp-content/uploads/2017/02/2012-ar.pdf
  7. ↑ https://www.beefcentral.com/news/cattle-council-joins-global-beef-sustainability-roundtable/
  8. ↑ https://grsbeef.org/members/
  9. ↑ http://www.angusbeefbulletin.com/extra/2014/03mar14/0314fp_GRSB.htm
  10. ↑ https://grsbeef.org/Leadership/
  11. ↑ https://nmwrri.nmsu.edu/wp-content/uploads/2015/ConfOneFile/2001%20Conference%20Proceedings%20(as%20one%20file).pdf
  12. ↑ https://web.archive.org/web/20220214204752/https://www.ncba.org/Media/NCBAorg/Docs/ncba_carbonmarketsreview_final_20210823.pdf
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