Grass-fed beef

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USA Industry

Food Miles

About 75% to 80% of grass-fed beef sold in the U.S. is grown abroad, from Australia, New Zealand and parts of South America, according to a 2017 report from the Stone Barns Center for Food and Agriculture.[1]

Corporatization

Meat processor JBS USA now has a grass-fed line, Tyson Foods is planning a Texas grass-fed program and earlier this year, Perdue announced it was getting into the market.[2]

Greenwashing

As a major supplier for General Mills, White Oak Pastures is "not just a small local farm, but actually part of a powerful and massive multinational company, and an important arm of its branding and marketing." Its claim to produce "carbon-negative beef" through regenerative grazing has been conclusively disproven[3], after General Mills-funded research was found to have "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of their farming techniques." [4] This research was cited by the Savory Institute as part of the Climate Collaborative's 2020 report on Regenerative Standards, which was financed in part by General Mills.