Savory Institute

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Founded by Allan Savory in 2010, who has been CEO since then.

Buffalo Branding

Savory's presentation in the Climate Collaborative's 2020 report on Regenerative Standards began with a slide showing a lone bison grazing, with the caption "facilitating the large scale restoration of the world's grasslands" and the Savory Institute's logo.[1]

Decentralized Network

The Savory Institute calls itself a "Decentralized Nodal Network"[2]

There are many Savory Hubs, Frontier Founders, and other organizations collaborating with or coordinated by the Savory Institute in this network.

Land to Market

Savory's regenerative accreditation program, "Land to Market," counts The Nature Conservancy as a major contributor.[3] Savory's promotional material claims that Land to Market is "giving a voice to the land" as the “world’s first verified regenerative supply chain” and the “world’s first verified regenerative sourcing solution.”[4]

Also known as EOV (for "Ecological Outcome Verified"), the first product verified under this standard in 2018 were the "beef bites" made by Savory Frontier Founder EPIC (a brand of General Mills) and sourced from White Oak Pastures.[5]

The Savory Institute claims its Land to Market program supports over half (11/17) of the United Nation's sustainable development goals, including "no poverty," "no hunger," "good health," and "reduced inequality."[6]

Methane Greenwashing

On its website, the Savory Institute claims that "the benefits of eco-restoration through Holistic Management far outweigh methane emissions resulting from livestock" because "soil-based decomposition of methane may be equal to or greater than ruminant methane production."[7]

The National Cattlemen’s Beef Association—which lobbied for meatpacking plants to remain open during the pandemic—dispatched its former senior director of sustainable beef production research, Sara Place, to assure the conservative media host Glenn Beck[8] that methane emissions from “cow farts” were “fake news” and that cattle “are part of the climate change solution.”[9]

Sara Place is also featured by the Savory Institute, which promoted[10] an article she penned for the Beef: It's What's For Dinner blog, arguing that:

The social battle underway about what type of agriculture is best (local vs. non-local, vegan vs. omnivore, organic vs. conventional, grass-fed vs. grain-fed) is getting us nowhere.[11]

and: "we need... sustainability... regardless of the production system."

Sources