Beef Checkoff program
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The purpose of this program is to disburse funds to realize the "Beef Industry’s Long Range Plan": <https://www.beefboard.org/checkoff/about-checkoff/>
It began in 1985 as an industry collaboration with Reagan's USDA to "promote beef" (shortly after extensive USDA training by Allan Savory from 1980-1982): <https://www.ams.usda.gov/rules-regulations/research-promotion/beef>