Foundation for Food and Agriculture Research
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2018 Grant
In 2018, FFAR & McDonald's each disbursed $1.25 million for a joint grant to "collect data on Adaptive Multi-Paddock (AMP) grazing" and analyze its presumed benefits [1]. AMP grazing is another term for Holistic Management, aka the 'Savory Method' developed by Rhodesian-American counterinsurgency expert Allan Savory.
The principal investigator for this $2.5 million grant was Peter Byck, who directed the Pro-Savory documentary Soil Carbon Cowboys (released in 2015) financed by Shell Oil.[2] He was joined in this research by:
- Russ Conser, the former head of Shell Oil's "GameChanger" program who also contributed to Soil Carbon Cowboys[3]
- Jason Rowntree - a close collaborator of the Savory Institute, board member of the American Grassfed Association, and principal investigator of a General Mills-funded study which significantly undercounted the Methane emissions impact of White Oak Pastures' application of the Savory Method.[4]
- ↑ https://web.archive.org/web/20210301010312/https://foundationfar.org/news/ffar-awards-1-25-million-cattle-grazing/
- ↑ https://jacobin.com/2022/03/big-agriculture-funding-regenerative-ranching-amp-grazing-soil-carbon
- ↑ https://robbwolf.com/2016/03/18/sustainability-part-2-the-game-changers-of-small-ag/
- ↑ https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333