Foundation for Food and Agriculture Research
Jump to navigation
Jump to search
2018 Grant
In 2018, FFAR & McDonald's each disbursed $1.25 million for a joint grant to "collect data on Adaptive Multi-Paddock (AMP) grazing" and analyze its presumed benefits [1]. AMP grazing is another term for Holistic Management, aka the 'Savory Method' developed by Rhodesian-American counterinsurgency expert Allan Savory.
The principal investigator for this $2.5 million grant was Peter Byck, who directed the Pro-Savory documentary Soil Carbon Cowboys (released in 2015) financed by Shell Oil.[2] He was joined in this research by:
- Russ Conser, the former head of Shell Oil's "GameChanger" program who also contributed to Soil Carbon Cowboys[3]. His marketing slogan: "It's not the cow, it's the how" has been used by regenerative capitalists such as Hunter Lovins to argue for Savory's disproven thesis that greatly increasing livestock grazing is both beneficial towards and necessary to achieving carbon sequestration goals.[4]
- Jason Rowntree - a close collaborator of the Savory Institute, board member of the American Grassfed Association, and principal investigator of a General Mills-funded study which significantly undercounted the Methane emissions impact of White Oak Pastures' application of the Savory Method.[5]
- ↑ https://web.archive.org/web/20210301010312/https://foundationfar.org/news/ffar-awards-1-25-million-cattle-grazing/
- ↑ https://jacobin.com/2022/03/big-agriculture-funding-regenerative-ranching-amp-grazing-soil-carbon
- ↑ https://robbwolf.com/2016/03/18/sustainability-part-2-the-game-changers-of-small-ag/
- ↑ https://www.climateandcapitalmedia.com/regenerative-agriculture-the-business-that-could-offset-all-human-emissions/
- ↑ https://plantbaseddata.medium.com/the-failed-attempt-to-greenwash-beef-7dfca9d74333