Standard Soil
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Markets Grass-Fed Beef for soil carbon removal despite high GHG emissions (Methane + Nitrous Oxide) of their grazing method compared to carbon negative methods of building soil organic carbon.
Leadership
CEO: Russ Conser, who left Shell Oil in 2013 after 30 years[1]
Advisory Board Members:
Peter Byck - director of Soil Carbon Cowboys, funded by Shell Oil in 2015.
Jason Rowntree - director of Savory Hub at Michigan State University, where he is the lead investigator of a $19 million research grant awarded by the Foundation for Food and Agriculture Research in partnership with the Savory Institute, Nature Conservancy, and USDA.[2]