American Grassfed Association
U.S. Industry
Savory Method
On June 23, 2014, Allan Savory was one of three featured speakers in the AGA Ranch Day line-up.[1] The event was held at the Flying B Bar Ranch near Denver, Colorado, which directed attendees to visit the website of the Savory Institute for more information, or to buy tickets.[2]
In 2020, Jason Rowntree was the principal investigator in a General Mills funded study which had "significant lapses that grossly exaggerate or misrepresent the true SOC sequestration capacity of" farming techniques practiced by White Oak Pastures based on Savory's Holistic Management, including underestimating the impact of Methane emissions by at least 2.5x.[3]
It was later discovered that Rowntree had erroneously declared he had no conflicts of interest, despite sitting on the board of the American Grassfed Association and having received research grants from corporations such as McDonald's which are also seeking to rebrand their beef as 'regenerative'[4]