Australian Wool Innovation Ltd
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Woolmark is the marketing arm of Australian Wool Innovation Ltd.[1][2]
In recent years it has established a partnership with Benetton to support the company's 'eco-friendly' branding[3][4][5] as Benetton faces mounting Indigenous criticism of its wool production on land stolen by genocide in Patagonia.[6]
Its support for Regenerative agriculture for Merino Wool in Australia[7] led the organization to join the Macdoch Foundation's Farming for the Future initiative[8]
On Natural Capital Accounting: <https://www.woolmark.com/industry/research/natural-capital-accounting-for-wool-growing/>
On Microplastics: <https://www.woolmark.com/industry/sustainability/wool-and-microplastics/>
Sources
- ↑ https://www.woolmark.com/about/history/
- ↑ https://www.wool.com/about-awi/who-we-are/
- ↑ https://globalfashionagenda.org/news-article/the-circular-fashion-partnership-in-practice-benetton-group/
- ↑ https://www.woolmark.com/fashion/united-colors-of-benettons-never-ending-wool/
- ↑ https://www.woolmark.com/industry/newsroom/wpc-benettons-never-ending-wool/
- ↑ https://unpo.org/article/3357
- ↑ https://www.woolmark.com/environment/
- ↑ https://www.wool.com/globalassets/wool/about-awi/media-resources/publications/beyond-the-bale/beyond-the-bale---dec-2022.pdf