National Cattlemen's Beef Association: Difference between revisions

From Climate Wiki
Jump to navigation Jump to search
mNo edit summary
 
(9 intermediate revisions by the same user not shown)
Line 1: Line 1:
= Research =
The National Cattlemen’s Beef Association refers to itself as "the marketing organization and trade association for America’s one million cattle farmers and ranchers." It claims a mantle of world leadership with its assertion that "The U.S. produces the most sustainable beef in the world through decades of improvement and innovation."<ref>https://www.ncba.org/producers/sustainability</ref> These production innovations are to a great extent based on the [[Holistic Management]] theory of [[Allan Savory]], who founded and led the movement to greenwash US Beef in the 1980s, working closely with the Reagan-Bush USDA. The NCBA is closely affiliated with the [[Savory Institute]] in a variety of ways.


== Methane Greenwashing ==
= Global Roundtable for Sustainable Beef =
 
The GRSB (Global Roundtable for Sustainable Beef) includes the NCBA as well as the [[Savory Institute]] and major U.S. beef industry players, providing a forum through which they have collaborated since ~2012.<ref>https://savory.global/wp-content/uploads/2017/02/2012-ar.pdf</ref><ref>https://www.beefcentral.com/news/cattle-council-joins-global-beef-sustainability-roundtable/</ref><ref>https://grsbeef.org/members/</ref><ref>http://www.angusbeefbulletin.com/extra/2014/03mar14/0314fp_GRSB.htm</ref><ref>https://grsbeef.org/Leadership/</ref>
 
= Greenwashing =
== Beef PR War ==
 
See: [[Beef PR War]]
 
== Methane Denial ==


<blockquote>The '''National Cattlemen’s Beef Association'''—which lobbied for meatpacking plants to remain open during the pandemic—dispatched its former senior director of sustainable beef production research, [[Sara Place]], to assure the conservative media host [[Glenn Beck]]<ref>https://web.archive.org/web/20210723053023/https://www.youtube.com/watch?v=c6LzLdrewu</ref> that methane emissions from “cow farts” were “fake news” and that cattle “are part of the climate change solution.”<ref> https://web.archive.org/web/20200715212037/https://www.thenation.com/article/society/beef-red-pill-right/</ref></blockquote>
<blockquote>The '''National Cattlemen’s Beef Association'''—which lobbied for meatpacking plants to remain open during the pandemic—dispatched its former senior director of sustainable beef production research, [[Sara Place]], to assure the conservative media host [[Glenn Beck]]<ref>https://web.archive.org/web/20210723053023/https://www.youtube.com/watch?v=c6LzLdrewu</ref> that methane emissions from “cow farts” were “fake news” and that cattle “are part of the climate change solution.”<ref> https://web.archive.org/web/20200715212037/https://www.thenation.com/article/society/beef-red-pill-right/</ref></blockquote>
Line 10: Line 19:


and: "we need... sustainability... regardless of the production system."
and: "we need... sustainability... regardless of the production system."
=== Influence ===
<https://unearthed.greenpeace.org/2022/03/07/biden-methane-pledge-beef-climate-lobying/>
<https://unearthed.greenpeace.org/2022/03/09/global-warming-potential-star-methane-agriculture-net-zero/>
=== Methane Science ===
<https://www.distilled.earth/p/reducing-methane-emissions-is-one>
= Environmental Stewardship Award =
== 1995 ==
Given to [[Sid Goodloe]], [[Allan Savory]]'s first U.S. business partner & influential [[USDA]]-affiliated advocate.<ref>https://nmwrri.nmsu.edu/wp-content/uploads/2015/ConfOneFile/2001%20Conference%20Proceedings%20(as%20one%20file).pdf</ref>
= Savory Institute =
[[Tony Malmberg]] is a Co-Founder of the [[Savory Institute]]<ref>https://www.linkedin.com/in/tony-malmberg</ref>, Managing Member of [[Holistic Holdings International, LLC]], and Board Director of [[Grasslands LLC]].<ref>https://newsroom.unl.edu/announce/beef/4656/26773</ref>
He has a 25-year_ working relationship with [[Eric Grant]], who first wrote several articles for Range Magazine circa 1996 featuring Malmberg's application of [[The Savory Method]].<ref>https://static1.squarespace.com/static/59ecd7631f318d0fccbb9390/t/5b2695401ae6cfe7a8dc6630/1529255235499/Grant+Range+1996.pdf</ref> At the time, Grant was working for the National Cattlemen's Beef Association. <ref>https://www.holisticmanagement.guide/blog/2018/6/17/new-age-cowboy-revisited</ref>
Grant went on to serve as the Director of Public Relations and Communications for the [[American Angus Association]]. In this industry PR position he helped Malmberg "initiate writing a book about learning Holistic Management" and "steered it toward a how-to book." The book was published in 2022 as ''Green Grass in the Spring: A Cowboy's Guide to Saving the World''.<ref>https://www.google.com/books/edition/Green_Grass_in_the_Spring/UWd6EAAAQBAJ?hl=en&gbpv=1&dq=%22eric+grant%22+%22steered+it+toward+a+how-to+book%22&pg=PT220&printsec=frontcover</ref>
= Voluntary Carbon Markets =
In August 2021, a Review titled "Voluntary Carbon Markets Applicable to Grazing Operations" was prepared for the NCBA for the consideration of (aligned) farmers and ranchers.
The report evaluated five "Carbon Markets that Incorporate Grazing Management Systems":
• [[Climate Action Reserve]]
• [[Ecosystem Services Market Consortium]] (ESMC)
• [[Grassroots Carbon]]
• [[Regen Network]]
• [[Soil and Water Outcomes Fund]]
While also mentioning, but not analyzing, the upcoming offerings of [[Bayer-Monsanto]] (Bayer's "RangeView" platform) and [[Native PBC]].<ref>https://web.archive.org/web/20220214204752/https://www.ncba.org/Media/NCBAorg/Docs/ncba_carbonmarketsreview_final_20210823.pdf</ref>
= Sources =

Latest revision as of 07:00, 9 September 2023

The National Cattlemen’s Beef Association refers to itself as "the marketing organization and trade association for America’s one million cattle farmers and ranchers." It claims a mantle of world leadership with its assertion that "The U.S. produces the most sustainable beef in the world through decades of improvement and innovation."[1] These production innovations are to a great extent based on the Holistic Management theory of Allan Savory, who founded and led the movement to greenwash US Beef in the 1980s, working closely with the Reagan-Bush USDA. The NCBA is closely affiliated with the Savory Institute in a variety of ways.

Global Roundtable for Sustainable Beef

The GRSB (Global Roundtable for Sustainable Beef) includes the NCBA as well as the Savory Institute and major U.S. beef industry players, providing a forum through which they have collaborated since ~2012.[2][3][4][5][6]

Greenwashing

Beef PR War

See: Beef PR War

Methane Denial

The National Cattlemen’s Beef Association—which lobbied for meatpacking plants to remain open during the pandemic—dispatched its former senior director of sustainable beef production research, Sara Place, to assure the conservative media host Glenn Beck[7] that methane emissions from “cow farts” were “fake news” and that cattle “are part of the climate change solution.”[8]

Sara Place is also featured by the Savory Institute, which promoted[9] an article she penned for the Beef: It's What's For Dinner blog, arguing that:

The social battle underway about what type of agriculture is best (local vs. non-local, vegan vs. omnivore, organic vs. conventional, grass-fed vs. grain-fed) is getting us nowhere.[10]

and: "we need... sustainability... regardless of the production system."

Influence

<https://unearthed.greenpeace.org/2022/03/07/biden-methane-pledge-beef-climate-lobying/> <https://unearthed.greenpeace.org/2022/03/09/global-warming-potential-star-methane-agriculture-net-zero/>

Methane Science

<https://www.distilled.earth/p/reducing-methane-emissions-is-one>

Environmental Stewardship Award

1995

Given to Sid Goodloe, Allan Savory's first U.S. business partner & influential USDA-affiliated advocate.[11]

Savory Institute

Tony Malmberg is a Co-Founder of the Savory Institute[12], Managing Member of Holistic Holdings International, LLC, and Board Director of Grasslands LLC.[13]

He has a 25-year_ working relationship with Eric Grant, who first wrote several articles for Range Magazine circa 1996 featuring Malmberg's application of The Savory Method.[14] At the time, Grant was working for the National Cattlemen's Beef Association. [15]

Grant went on to serve as the Director of Public Relations and Communications for the American Angus Association. In this industry PR position he helped Malmberg "initiate writing a book about learning Holistic Management" and "steered it toward a how-to book." The book was published in 2022 as Green Grass in the Spring: A Cowboy's Guide to Saving the World.[16]

Voluntary Carbon Markets

In August 2021, a Review titled "Voluntary Carbon Markets Applicable to Grazing Operations" was prepared for the NCBA for the consideration of (aligned) farmers and ranchers.

The report evaluated five "Carbon Markets that Incorporate Grazing Management Systems":

• Climate Action Reserve

• Ecosystem Services Market Consortium (ESMC)

• Grassroots Carbon

• Regen Network

• Soil and Water Outcomes Fund

While also mentioning, but not analyzing, the upcoming offerings of Bayer-Monsanto (Bayer's "RangeView" platform) and Native PBC.[17]

Sources

  1. ↑ https://www.ncba.org/producers/sustainability
  2. ↑ https://savory.global/wp-content/uploads/2017/02/2012-ar.pdf
  3. ↑ https://www.beefcentral.com/news/cattle-council-joins-global-beef-sustainability-roundtable/
  4. ↑ https://grsbeef.org/members/
  5. ↑ http://www.angusbeefbulletin.com/extra/2014/03mar14/0314fp_GRSB.htm
  6. ↑ https://grsbeef.org/Leadership/
  7. ↑ https://web.archive.org/web/20210723053023/https://www.youtube.com/watch?v=c6LzLdrewu
  8. ↑ https://web.archive.org/web/20200715212037/https://www.thenation.com/article/society/beef-red-pill-right/
  9. ↑ https://www.facebook.com/savory.global/posts/2149423611751076
  10. ↑ https://medium.com/@beefitsfordinner/latest-study-confirms-an-animal-free-food-system-is-not-holistically-sustainable-69df19dededd
  11. ↑ https://nmwrri.nmsu.edu/wp-content/uploads/2015/ConfOneFile/2001%20Conference%20Proceedings%20(as%20one%20file).pdf
  12. ↑ https://www.linkedin.com/in/tony-malmberg
  13. ↑ https://newsroom.unl.edu/announce/beef/4656/26773
  14. ↑ https://static1.squarespace.com/static/59ecd7631f318d0fccbb9390/t/5b2695401ae6cfe7a8dc6630/1529255235499/Grant+Range+1996.pdf
  15. ↑ https://www.holisticmanagement.guide/blog/2018/6/17/new-age-cowboy-revisited
  16. ↑ https://www.google.com/books/edition/Green_Grass_in_the_Spring/UWd6EAAAQBAJ?hl=en&gbpv=1&dq=%22eric+grant%22+%22steered+it+toward+a+how-to+book%22&pg=PT220&printsec=frontcover
  17. ↑ https://web.archive.org/web/20220214204752/https://www.ncba.org/Media/NCBAorg/Docs/ncba_carbonmarketsreview_final_20210823.pdf
Retrieved from "https://climatewiki.earth/wiki/index.php?title=National_Cattlemen%27s_Beef_Association&oldid=8932"