Australian Wool Innovation Ltd: Difference between revisions

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Woolmark is the marketing arm of Australian Wool Innovation Ltd.<ref>https://www.woolmark.com/about/history/</ref><ref>https://www.wool.com/about-awi/who-we-are/</ref>
Woolmark is the marketing arm of Australian Wool Innovation Ltd.<ref>https://www.woolmark.com/about/history/</ref><ref>https://www.wool.com/about-awi/who-we-are/</ref>


In recent years it has established a partnership with [[Benetton]] to support the company's 'eco-friendly' branding<ref>https://globalfashionagenda.org/news-article/the-circular-fashion-partnership-in-practice-benetton-group/</ref><ref>https://www.woolmark.com/fashion/united-colors-of-benettons-never-ending-wool/</ref><ref>https://www.woolmark.com/industry/newsroom/wpc-benettons-never-ending-wool/</ref> in response to mounting Indigenous criticism of its wool production on land stolen by genocide in Patagonia.<ref>https://unpo.org/article/3357</ref>
In recent years it has established a partnership with [[Benetton]] to support the company's 'eco-friendly' branding<ref>https://globalfashionagenda.org/news-article/the-circular-fashion-partnership-in-practice-benetton-group/</ref><ref>https://www.woolmark.com/fashion/united-colors-of-benettons-never-ending-wool/</ref><ref>https://www.woolmark.com/industry/newsroom/wpc-benettons-never-ending-wool/</ref> as it faces mounting Indigenous criticism of its wool production on land stolen by genocide in Patagonia.<ref>https://unpo.org/article/3357</ref>


Its support for [[Regenerative agriculture]] for Merino Wool in Australia<ref>https://www.woolmark.com/environment/</ref> led the organization to join the Macdoch Foundation's [[Macdoch Group#Farming_for_the_Future|Farming for the Future]] initiative<ref>https://www.wool.com/globalassets/wool/about-awi/media-resources/publications/beyond-the-bale/beyond-the-bale---dec-2022.pdf</ref>
Its support for [[Regenerative agriculture]] for Merino Wool in Australia<ref>https://www.woolmark.com/environment/</ref> led the organization to join the Macdoch Foundation's [[Macdoch Group#Farming_for_the_Future|Farming for the Future]] initiative<ref>https://www.wool.com/globalassets/wool/about-awi/media-resources/publications/beyond-the-bale/beyond-the-bale---dec-2022.pdf</ref>


= Sources =
= Sources =

Revision as of 01:42, 27 February 2023

Woolmark is the marketing arm of Australian Wool Innovation Ltd.[1][2]

In recent years it has established a partnership with Benetton to support the company's 'eco-friendly' branding[3][4][5] as it faces mounting Indigenous criticism of its wool production on land stolen by genocide in Patagonia.[6]

Its support for Regenerative agriculture for Merino Wool in Australia[7] led the organization to join the Macdoch Foundation's Farming for the Future initiative[8]

Sources

  1. ↑ https://www.woolmark.com/about/history/
  2. ↑ https://www.wool.com/about-awi/who-we-are/
  3. ↑ https://globalfashionagenda.org/news-article/the-circular-fashion-partnership-in-practice-benetton-group/
  4. ↑ https://www.woolmark.com/fashion/united-colors-of-benettons-never-ending-wool/
  5. ↑ https://www.woolmark.com/industry/newsroom/wpc-benettons-never-ending-wool/
  6. ↑ https://unpo.org/article/3357
  7. ↑ https://www.woolmark.com/environment/
  8. ↑ https://www.wool.com/globalassets/wool/about-awi/media-resources/publications/beyond-the-bale/beyond-the-bale---dec-2022.pdf
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