Woolmark is the marketing arm of Australian Wool Innovation Ltd.^[1]^[2]

In recent years it has established a partnership with Benetton to support the company's 'eco-friendly' branding^[3]^[4]^[5] in response to mounting Indigenous criticism of its wool production on land stolen by genocide in Patagonia.^[6]

Its support for Regenerative agriculture for Merino Wool in Australia^[7] led the organization to join the Macdoch Foundation's Farming for the Future initiative^[8]

Sources

[1] ttps://www.woolmark.com/about/history/

[2] ttps://www.wool.com/about-awi/who-we-are/

[3] ttps://globalfashionagenda.org/news-article/the-circular-fashion-partnership-in-practice-benetton-group/

[4] ttps://www.woolmark.com/fashion/united-colors-of-benettons-never-ending-wool/

[5] ttps://www.woolmark.com/industry/newsroom/wpc-benettons-never-ending-wool/

[6] ttps://unpo.org/article/3357

[7] ttps://www.woolmark.com/environment/

[8] ttps://www.wool.com/globalassets/wool/about-awi/media-resources/publications/beyond-the-bale/beyond-the-bale---dec-2022.pdf

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

Australian Wool Innovation Ltd

Sources

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