Australian Wool Innovation Ltd
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Woolmark is the marketing arm of Australian Wool Innovation Ltd.[1][2]
In recent years it has established a partnership with Benetton to support the company's 'eco-friendly' branding[3]Cite error: Closing </ref>
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tag in the face of mounting Indigenous criticism of its privatization of stolen land in Patagonia.[4]
Its support for Regenerative agriculture for Merino Wool in Australia[5] led the organization to join the Macdoch Foundation's Farming for the Future Minitiative[6]
- ↑ https://www.woolmark.com/about/history/
- ↑ https://www.wool.com/about-awi/who-we-are/
- ↑ https://globalfashionagenda.org/news-article/the-circular-fashion-partnership-in-practice-benetton-group/
- ↑ https://unpo.org/article/3357
- ↑ https://www.woolmark.com/environment/
- ↑ https://www.wool.com/globalassets/wool/about-awi/media-resources/publications/beyond-the-bale/beyond-the-bale---dec-2022.pdf