Capital Institute

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"We have two paths: either capitalism dies or Mother Earth dies. Either capitalism lives or Mother Earth lives. Of course, brothers and sisters, we are here for life, for humanity and for the rights of Mother Earth. Long live the rights of Mother Earth! Death to capitalism!" - Evo Morales

The Capital Institute was founded by its current President, former JP Morgan Chase Managing Director John Fullerton. It is closely affiliated with the Savory Institute due to Fullerton's deep involvement in many ways, including as an investor in its for-profit spinoff Grasslands LLC.

Regenerative Capitalism

In 2015, John Fullerton published the book "Regenerative Capitalism." At the ReGenFriends™ Summit in 2019, Fullerton was one of three speakers most prominently featured.[1] There, he proclaimed that "the Capital Institute has been at the forefront of regenerative economics," which he defines as "an economic system that works to 'regenerate' capital assets." To "place a true value on the environment," he argues that we need to recognize the Earth as "the original capital asset."[2]

In a 2020 joint report, "The Regenerative Revolution: A new paradigm for event management," Marriott International and IMEX Group cites the Capital Institute's "8 Principles for a Regenerative Economy" from "Regenerative Capitalism" as among the foundations of their work.[3]

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